Myntra Products Not Showing After Approval? Fix PMR Holds & Visibility Issues

Even after your products are approved on Myntra, sometimes they may not appear on the platform due to PMR holds or visibility issues. This can directly affect sales and brand visibility. In this guide, we’ll explain why this happens and how to fix it quickly.

1. Understand PMR Holds

PMR (Product Market Readiness) holds occur when a product does not meet Myntra’s marketplace readiness criteria. These holds prevent listings from going live even after initial approval.

• Check PMR notifications in your seller dashboard
• Review the reason codes provided by Myntra for the hold
• Address the issues promptly to lift the hold

2. Check Product Visibility Settings

Sometimes listings are approved but not visible due to incorrect visibility or activation settings.

• Ensure the product status is set to “Active” in your dashboard
• Verify that the SKU is mapped to the correct category
• Check inventory availability and stock levels

3. Verify Product Catalog Compliance

Even small errors in product titles, descriptions, or attributes can block visibility.

• Ensure all mandatory attributes are filled correctly
• Check category and subcategory alignment
• Confirm images meet Myntra’s resolution and background guidelines

4. Resolve Price or Discount Discrepancies

Pricing errors or inconsistent discounts can also prevent products from appearing in search results.

• Confirm MRP and selling price are accurate
• Ensure discount percentages are valid
• Verify pricing across all product variants

5. Address Legal or Brand Documentation Holds

Missing or expired brand approvals and certifications can trigger hidden PMR holds.

• Check for any missing brand or GST documents
• Upload all required certificates and approvals
• Keep documentation updated for future listings

6. Contact Myntra Support if Needed

If the issue persists after all checks, escalate to Myntra support with the product SKUs and screenshots of PMR notifications. This ensures faster resolution and product activation.

Conclusion

Products not showing after approval can hurt sales, but most visibility issues are solvable. Regularly monitoring PMR holds, catalog compliance, pricing, and documentation will keep your listings live and performing.

Pro Tip: Partnering with marketplace experts can help quickly resolve PMR holds and optimize visibility for maximum sales.

Talk to Our Marketplace Experts